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JAKINB Media |

Black Belts In Video Production.

How to get more out of your video | video activation

Without video activation, your engaging, compelling video simply exists in the depths of the internet and you didn’t create a video just to publish it on YouTube, share it once on social media, and then forget all about it.

Thinking about video activation (or video seeding) from the beginning of your project could have huge benefits for your campaign:

  • You could be using and reusing your content across digital platforms
  • It will look great wherever you publish it
  • The lifespan of the video could be much longer
  • The social media algorithms will do some of the work for you – be strategic and let them direct highly targeted traffic to your content

It doesn’t have to be difficult and a little effort goes a long way. 

Here are five simple things you can do to get more out of your video.

Start planning video activation early on

During the planning stage, have a conversation with your video production company about how you want to use this content, how it fits in with the overall marketing strategy, and what you want to achieve.

Think about your video and how you can use it long-term. Can it form part of repeat campaigns? Which platforms will you share it across? How long is the campaign running for? Can the video be split into smaller standalone videos to increase content longevity?

If your video production partner knows what you want to do, then they can consider this throughout the storyboarding, shooting, and editing process. You can save heaps of time and they’ll be able to add creative ideas too.

Choose how you share your video strategically 

When it comes to sharing your video, throwing it up onto YouTube and hoping for the best simply won’t cut it. Visibility is not a game of luck.

You need to have a solid understanding of your audience – who they are, what content they’re looking for, and where they ‘hang out’ online. 

Once you know this you can put your video in front of the people who need it the most.

On top of that, if you know where you want to share the video, your video production team will know how to edit it, so that it works across multiple digital platforms.

Let’s not upload a landscape 16:9 YouTube video onto a 4:5 Instagram feed. You’re going to lose so much video and sacrifice quality and no one wants to watch that. 

Optimise content surrounding the video 

It doesn’t matter how good your video is if people can’t find it.

Sharing a video on YouTube is a no-brainer, it’s the second-largest search engine on the web. Like any search engine, YouTube relies on search terms. 

Your video descriptions should be keyword-rich and intent-based keywords should be considered. 

Research exactly what your audience is searching for in the same way you would for your blogs and go into granular detail. Find out how many times keywords are searched for, consider the intent behind the search and optimize content and descriptions.

Of course, you can always ask us for a hand if optimisation and researching keywords are leaving you a little confused. 

Get in touch to talk to us about creating your own custom interactive open day that uniquely reflects your institution and the needs of your students.

+44 (0) 1952 357 271
jack@jakinb.com

Create shareable content 

If people want to share your content, then there’s only one possible outcome – more people are going to see it.

If you’ve got excellent connections with large online followings, it’s even better!

Our client, Wellocks at Home received over 105,000 views on their 2-minute video and it was shared by notable and influential people in their industry, like TV presenters and well-known chefs. 

This online hype helped them to launch a new B2B business in 2 days!

Encourage followers to share your content and reach out to your connections.

Use captions & transcriptions

With the increase of mobile devices, people are watching videos on-the-go. They’re using public transport, sharing the living room with family, watching in bed next to a sleeping partner, or taking a sneaky peek at work. By adding captions or video transcriptions audiences can get value from your video with or without sound.

Video activation – a summary

Video activation is one of your greatest assets when it comes to getting the most out of your video. If you’re going to invest in video then you might aswell take steps to make sure that the video works as hard as possible for your brand.

Ultimately, with video activation, your one video could be working for your business for years across several digital platforms.

Need a hand?

Video activation is one of the most powerful, yet overlooked strategies. If you’re not sure where to start, or simply don’t have the time – let us help you.

We can work with your teams to tailor a video activation plan that works for your business. We can find out who your target audience is, where they’re ‘hanging out’ online and what exactly they are looking for.

Get in touch…

+44 (0) 1952 357 271

jack@jakinb.com

Quick Turn Video Launches New B2C Business in 2-Days

How it started…

Wellocks have always delivered fresh food to the hospitality sector. When coronavirus closed pubs and restaurants the demand for fresh-food from their B2B customers decreased.

They decided to pivot the business from the B2B exclusively to include B2C. Within 2 days Wellocks created and launched a new business, Wellocks at Home. They partnered with their existing customers, pubs and restaurants, who received deliveries on behalf of their local communities and then distributed food to the consumers.

There was one problem…their new market didn’t know this service was available to them.

Wellocks contacted us to create a short, engaging video that explained their new offering.

The combination of the partnership with existing customers, an unrivaled service offer, and a short, engaging video made for highly shareable content.

The video now has over 105,00 views and their new business has over 33 collection points for people to collect food from local pubs and restaurants.

Wellocks at Home – Digital Display of Video

The partnership…

We knew Wellocks very well, we’ve been working together for 4 years. We had created engaging videos that tell their story about how they source high-quality ingredients to deliver to the hospitality sector. 

Wellocks at Home needed a new video that could be used across various social media platforms. The video needed to be engaging, exciting, and inspiring. It needed to explain the new brand and the service they were offering to a customer base who may not have heard of them.

Not only that, but they also needed it fast. Wellocks at Home was set to launch in 2 days.

The plan of action…

Filming

We organised a call with Wellocks to discuss their new venture.

With social distancing regulations in place, we had to work in a way that protected all involved. 

We filmed a delivery to a local restaurant and Wellocks sent us a food box, so we could film and photograph produce from our own studio. 

Thanks to our long-standing partnership with Wellocks we had archived footage. We reworked existing content to show the service in action. Clips of the vans on the road and the delivery drivers were all taken from previous footage. 

Video activation

Wellocks at Home already had an engaged social media account. We re-versioned the video so that it worked across several digital platforms – the website, YouTube, and social media. 

This highly shareable content was viewed over 105,00 times and shared by influential accounts like chef and TV presenter, James Martin. 

The video was shared on Twitter by influential accounts.

The results are in

  • 105,000 video views (and counting…)
  • Over 10% clickthrough
  • Delivery within 25 miles of Wellocks hubs
  • 33 collection points nationwide

Testimonial

“We created a new business in 2 days and needed a professional video creating to back this new initiative, the JAKINB team helped get this turned around really swiftly and created a promotional video to release onto various outlets. Behind the scenes JAKINB has a great relationship with us and really understands our brand”
Dan Whitmore – Head of Business Development

Looking for something similar?

If you’re thinking about video, get in touch!

We’d love to hear from you and despite the regulations imposed by the coronavirus, there’s still a lot we can do.

Wellocks at Home is a great example of how we can work flexibly, deliver high-quality videos at short notice and how archived footage can be used to produce new videos with a new and compelling message.

Get in touch!

+44 (0) 1952 357 271

jack@jakinb.com

TCAT – Bloodhound SSC Event Week

Bloodhound SSC Arrive at Telford College of Arts & Technology

JAKINB Media were commissioned by Telford College of Arts & Technology to produce video content highlighting the Bloodhound SSC event week. The Bloodhound car is set to break the world land speed record on the Hakskeen Pan, South Africa in 2018 & 2020 (up to 1000mph!).

The Bloodhound SSC week was attended by over 1000 pupils from both TCAT and local schools and was an opportunity to inspire the next generation.

Richard Noble OBE, gave a presentation which was open to the public. Richard shared his insight into the shortage of aspiring future engineers and why it’s so important that projects like the Bloodhound SSC are made available for all to engage with, to inspire and leave a legacy.

The purpose of filming this event for TCAT was to document the legacy of the Bloodhound SSC week. At the end of a successful week which required a lot of effort and resource it’s great to have to have a trophy video.

The video content produced can be used to share online, show current students and future TCAT pupils to highlight the quality of the college, opportunities and the exciting events which are on offer. Although it’s not every day you see the fastest car on the planet outside your local college sports hall!

If you have an event coming up and you’d like a video to remember it by, contact us today.